Strategic SaaS Guidance for Founders & Product Teams

Most SaaS products don’t fail because of bad code, they fail because of poor decisions made too early.

Whether it’s scoping the wrong features, choosing the wrong tech stack, or launching without a go-to-market plan, these missteps can cost months of development and tens of thousands in wasted effort.

With over 15 years of experience building successful B2B SaaS products for agencies and brands, I help founders avoid those pitfalls and move faster with clarity and confidence.

💡 The High-Cost Mistakes Most Founders Make

  • Overbuilding the MVP—spending too much time on features that don’t matter
  • Skipping dev phasing—trying to build everything before validating anything
  • Choosing the wrong stack—causing costly rebuilds later
  • Ignoring onboarding—leading to churn before users find value
  • Guessing at product strategy—instead of following a clear roadmap

The wrong choices here don’t just delay launch—they derail entire products.

🧭 Two Ways to Work Together

🧠 Option 1: SaaS Strategy Session

A one-time 3-hour deep dive to align your vision, scope your MVP, and map your path to launch.

What’s Included:

  • Pre-session intake form to identify goals, blockers, and key context
  • 3-hour strategy session (or two 1.5-hour sessions), covering:
    • Feature prioritization and MVP definition
    • Build phases to get to market faster
    • Technical architecture and stack guidance
    • Development team roles you need (and when)
    • Go-to-market strategy alignment
  • Post-session Action Plan Report with tailored recommendations and next steps

Investment: $1,500
(Intro pricing available for select teams at $1,000. Ask if you qualify.)

Perfect for: Early-stage teams looking for immediate clarity before building, pitching, or hiring.

🔁 Option 2: Fractional CTO / Product Strategy Partner

Ongoing support for product and technical leadership without hiring a full-time exec.

Starter Plan – $2,500/month

  • Up to 5 hours/month of strategy calls
  • Unlimited async email support
  • Reviews of specs, wireframes, roadmaps
  • Technical guidance (architecture, tools, vendor selection)
  • Early GTM and positioning coaching
  • Available for investor or stakeholder calls

Core Partner Plan – $4,000/month

Everything in the Starter Plan, plus:

  • Up to 10 hours/month of meetings and support
  • Active participation in sprint planning and roadmap reviews
  • Hands-on collaboration with dev teams or PMs
  • Support during critical launch, fundraise, or hiring phases

Only a limited number of retainers are available at any given time to ensure deep focus.

✅ What Makes This Different

🧭 Strategic, Not Tactical

You’re not hiring me to code, you’re hiring me to help you make better decisions. I help you prioritize what matters, avoid rework, and launch leaner and faster.

💼 Deep SaaS Experience

I’ve built and scaled multiple B2B SaaS products serving agencies, service businesses, and creative teams. I understand how SaaS businesses grow and where they stall.

📈 Outcome-Driven Support

I don’t just give you theory. I give you actionable guidance, clarity, and confidence to move forward, backed by experience.

🧩 Areas I Can Help

Product Strategy

  • MVP & feature scoping
  • Product roadmap planning
  • User onboarding optimization
  • Retention & growth tactics

Technical Strategy

  • Architecture and stack recommendations
  • Scalability & integration planning
  • Hiring the right dev team for your stage
  • Vetting freelancers and vendors

Go-to-Market

  • Messaging & positioning feedback
  • Pricing model design
  • Launch planning
  • Customer acquisition alignment

📣 Who This Is For

  • SaaS Founders needing strategic clarity before or during the build
  • Product Leads looking for high-level collaboration
  • Technical Teams needing architecture or roadmap sanity checks
  • Startups that need executive-level support, part-time

📬 Ready to Get Started?

💡 For the SaaS Strategy Session:

Email matt@heyferrante.com with "SaaS Strategy Session" in the subject line. Include a short description of your product and what you're hoping to clarify.

🛠 For the Fractional CTO Role:

Email matt@heyferrante.com with "Fractional CTO" in the subject line. Let’s schedule a short intro call to explore fit and availability.

Don’t let strategic uncertainty slow your SaaS down. Get clear. Move fast. Build smart.

Matt Ferrante
matt@heyferrante.com

PS. Want me to build the SaaS? Let me help you with SaaS Development.

Let me send you more info and offers like this.