Do you run an advertising agency where your team is bogged down with repetitive tasks that gets in the way of the more interesting, fun and creative work? The reason you got into the business, considering positioning and strategy, not just tweaking budgets and picking targeting keywords. Or maybe you're just struggling to handle all the great customers you have.
You're good at what you do, with a clearly valuable service offering to your clients. But would you struggle to double or triple your current customer load?
If so, here's your problem: there is some task that only you or your team can do that is bottlenecking your business. You can hire someone new, but you need to train them and they might not be as good as you for a while. If they are, they might stick around for a year or so, but then take your methodology and start their own agency or go to a competitor. Adding to the pain, anyone competent these days is going to cost you an arm and a leg.
And so, you're stuck. Plateaued. You'll keep finding new customers, but your ability to deliver only scales so far and so some customers churn and you've found your local maximum.
Maybe you've used AI and had some success, but it's not at a place you can go hands-off yet. And AI still requires you to visit the chat platform, copy and paste instructions and copy results out.
Considered the benefits of building software that does a slice of what you do that you can use to deliver your offering:
- Use software internally so you can improve efficiency, letting your team handle more customers.
- Consistent quality delivered in seconds instead of days.
- Run in-depth analysis daily instead of monthly for optimizations that would be impossible to do manually.
- Speed up onboarding time for team members so they can take on customers sooner and you can hire as you need.
- Invest in your business by adding to your intellectual property instead of paying someone else for their SaaS.
I help businesses like yours set up their automation tools that execute repetitive work so you can focus on delivering more value.
Here are some things I've helped agencies with:
- Automated Reporting so you don't need to spend time weekly or monthly pulling reports, loading into excel and sending to your customers, meaning you can handle more customers.
- Rules-Based Campaign Management so you can define how you manage your customer's ads instead of managing them by hand, letting you focus on strategy instead of executing tactics.
- AI Alerts and Insights so you can run detailed analysis daily and get notified of issues and opportunities, helping you deliver more meaningful results to your customers.
Here's how it works:
You book a call for $20.
We find a time this week to meet to discuss your business, goals, your target audience and what bottlenecks you run into.
Within 7 days, I propose software that can be completed within 3 months that your team can use internally to get more done in less time.
If you want to move forward, we can schedule the work and I will work with your team to learn the nuances of the process and build software that helps automate it.
At the two week mark, we present initial plans and progress. If you don't want to continue, we can terminate the project and refund you the entire amount. No hard feelings.
At or before the three month mark, we demo the software and you can start using it.
Regularly, you would have to hire and educate a team of full-time employees to build something like this. A product manager and one to three programmers will probably cost at least $300k per year. I've been working in Ad Tech for 15 years and have seen how scope-creep, unclear requirements and engineers wanting to do something "the cool new way" can make projects drag on and get more expensive, sometimes failing to launch entirely.
I move fast, seeking a Minimum Useful Product. Projects that move fast and prove value quickly and iteratively are much more likely to be successful. Having an engineer who is in the advertising industry helps ensure quality, identify common patterns and edge cases, reuse templates and build a product that will unclog your pipes.
PS. We only have a limited number of slots available each quarter, so start a conversation now to get your project scheduled and your business accelerated.