LLM InfraJun 2026 · 12 min
Evaluating LLM Workflows: A Field Guide
What mature LLM evaluation actually looks like in 2026, and why squinting at outputs in a spreadsheet doesn't count.
Read essay →Taking 2–3 new engagements this quarter
Where does AI go in your business?I help teams figure it out, and ship it.
I'm Matt Ferrante. For 15+ years I've shipped software in AdTech, algorithmic trading, and now AI. The kind that has to actually work on Monday morning, not just demo on Friday.
Three ways AI pays off
Get found by AI. Run on AI. Build with AI.
Pick the outcome you need. Each is a complete engagement, and they compose — most clients start with one and add a second.
01 · Be Found
Found by AI
Your buyers are asking ChatGPT, Perplexity, and Google AI Overviews for recommendations. Be the answer they get — not the competitor who got the structured data right first.
- →AEO / GEO content & page structure
- →Schema, authority, and citation surfaces
- →Monthly retainer to stay in the index
- →Proof your name shows up where it counts
02 · Run Better
Run on AI
For teams whose Monday looks like 2024 even though they've 'adopted AI.' Audit the workflow, replace the tedious parts with agents and automation, and ship something your team actually uses.
- →Workflow audit & tool selection
- →Automation + agent deployment
- →Rollout with real dates, not a pilot
- →Team enablement, not vendor lock-in
03 · Build With AI
AI in Your Product
Ship AI-native features, agent APIs, chat surfaces, and MCP endpoints that survive real customer traffic. Draws on 18 MCP servers in production, one at 100k requests a day.
- →Agent frameworks & eval pipelines
- →MCP servers & agent-ready APIs
- →Chat & agent surfaces in-product
- →Load-tested, then shipped
AlsoStrategy, training, and fractional-CTO work that cuts across all three — board-ready adoption plans, cohort workshops, and an engineering accelerator.
Explore Strategy & Training →Recent thinking
Field notes from production.
AI InfraNov 2025 · 9 min
The AI-Enabled Repository Checklist
A checklist for making a codebase pleasant for coding agents to operate in: file layout, naming, docs.
Read essay →StrategySep 2025 · 8 min
Is Your Business Defensible Against AI?
Most software companies think AI is a feature. The real question is whether AI can replace what you sell.
Read essay →Have an AI project that has to actually work?
Start with a 30-minute consult. $20, refunded if it isn't useful. Bring your worst architecture decision, a stalled rollout, or a demo you can't put in front of customers. You'll leave with a plan.