Do you run an advertising agency that you're looking to scale up? More inbound leads, more customers, more revenue with less stress on your team?
You're good at what you do, with a clearly valuable service offering to your clients. But would you struggle to double or triple your current customer load?
Here's the challenge: your blog posts and cold-calls are only going so far to bring in new customers. Some don't want to "hop on a quick call", they don't want to explain their business to you and they certainly don't want to pay you $2k (or more) per month for your full-service offering (yet).
You're leaving these potential customers in the lurch! Without you, they will keep trying to "do it" themselves, they'll try out some tools from your competitors or even hire someone for significantly more than they would pay you! They'll get frustrated that their revenue isn't growing like they want and they may even give up, removing themselves from your pool of prospects.
Have you considered building software that does a slice of what you do that you can sell to prospects to establish a relationship and funnel them to full-service? There are some massive opportunities:
- Act as a lead magnet for prospects, making it easier to advertise a lower-ticket offering to get them in the door.
- Sell software cheaply (or not so cheap) to prospective customers so you have downsell opportunities and can maintain engagement, allowing them to familiarize and establish a relationship with you.
- Increase revenue by opening your total addressible market to customers who can't yet affort your full-service, but with your help, they one day might!
- Invest in your business by adding to your intellectual property instead of paying someone else for their SaaS.
Oh, and did you know that software-as-a-service businesses sell at a a median 6.8x revenue multiple, more than 2-3 times that of a pure agency business? That can be a lot of money!
Fortunately for you, I can help you get started.
I help businesses like yours set up a SaaS offering that generates revenue on its own and and provides a consistent stream of customers.
Here's how it works:
You book a call for $20.
We find a time this week to meet to discuss your business, your target audience, and any potential things that would be SaaS-worthy.
Within 7 days, I propose software that can be ready to deploy within 3 months that can be marketed to your prospects.
If you agree and pay, we can schedule the work and I will work with your team to learn the nuances of your process and build something you can sell.
At the two week mark, I present initial plans and progress. If you don't want to continue, we can terminate the project and refund you the entire amount. No hard feelings.
At or before the three month mark, we demo the software and with the go-ahead, we will set it live so you can begin selling it to your prospects.
For the following 3 months, we address any bugs and issues, and can be contracted to build additional feature and for continued maintenance beyond then.
Regularly, you would have to hire and educate a team of full-time employees to build something like this. A product manager and one to three programmers will probably cost at least $300k per year. I've been working in Ad Tech for 15 years and have seen how projects can drag on. Projects that move fast and prove value quickly and iteratively are much more likely to be successful. And having engineers who are in the advertising industry helps ensure quality, identify edge cases and common patterns, and build a product that will last.
As a bonus, in the final deliverables, we provide a marketing plan for the SaaS to get it off the ground.
PS. We only have a limited number of slots available each quarter, so start a conversation now to get your SaaS product scheduled.